FONTERRA
Packaging, launch, and market execution across three dairy brands.
My contribution
I supported Fonterra's local brand execution across Anmum, Kapiti, and Anchor, turning global brand systems into market-facing packaging, launch, campaign, event, and production assets for China.
Anmum / Kapiti / Anchor
Three Fonterra brands needed local market execution without losing the discipline of their parent systems.
Global -> Local
I translated established brand rules into packaging, launch, campaign, event, and print-ready assets.
Packaging -> Launch
The work supported both shelf presence and launch communication across different product and campaign moments.
Production Ready
Print and production knowledge helped keep the concepts practical, consistent, and easier to deliver.
A protective idea made visible
For Anmum, the packaging system used a shield device and soft category cues to turn product benefits into a clear, ownable shelf story.
Premium cues for a giftable range
Kapiti needed to feel refined, textural, and distinctly New Zealand while adapting to a premium China-market gifting context.
Launch assets with one clear message
For Anchor, the work stretched from campaign key visuals to presentation and social assets, keeping the health message consistent across every format.
Anmum new product launch
Launch event in Australia — booth design, on-site visuals, and social moments that extended the launch online.
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