Sunny Yixin Sun
14
Yrs Experience
— About Me
Hi, I am
Sunny.
Senior Creative Specialist with 14 years of expertise building and scaling iconic brands like ASB, Fonterra, and Open Country. I excel at bridging the New Zealand and Chinese markets — combining high-end visual storytelling with data-driven design logic across Print, UI/UX, and Video. By integrating AI-powered workflows and advanced data analytics, I deliver high-conversion creative solutions that balance artistic vision with commercial efficiency. A highly adaptable professional with strong project management skills, I drive business growth through strategic visual assets and cross-functional collaboration.
Core Expertise
Work Experience
Senior Brand Consultant & Independent Designer
TouchpointCC · Auckland, NZ
- Lead end-to-end brand projects for corporate clients
- Deliver complete branding systems, web design & exhibition planning
- Integrate AI tools to streamline research and design workflows
Senior Graphic Designer
Touchpoint Digital · Auckland, NZ
- Lead complex creative projects & mentor junior designers
- Plan multi-platform campaigns (FB/IG/RED)
- Bridge NZ brands into Chinese market with cultural adaptation
Graphic Designer
Touchpoint Digital · Auckland, NZ
- Design comprehensive branding systems, packaging & UI/UX
- Manage print production & technical accuracy
- Create assets across digital & print media
Graphic Designer & Production Specialist
DPS Creative · Auckland, NZ
- Design signage, vehicle wraps & physical branding
- Operate large-format printing & pre-press production
Contract Designer
I2 Studio & Pin Solutions · Auckland, NZ
- Branding systems, packaging & social media design
- WeChat layouts, QR codes & motion graphics
Junior Designer
JNC Print · Dunedin, NZ
- Digital printing & pre-press
- Customer service & quoting
Education
2010 - 2012
Diploma of Graphic Design
St George Institute of Learning
2013 - 2015
Bachelor of Animation and Graphic Design
Unitec Institute of Technology
2024 - 2025
NZ Certificate in Early Child Education and Care
New Zealand Skills and Education College
Certifications
2026
AI Essentials
Google · Coursera
2026
Digital Marketing
Google · Coursera
— Selected Work
Work that earned recognition,
moved markets, and built brands.