LUXEROSE
From award-winning packaging to a broader lifestyle brand.
I helped extend Luxerose from a recognized cocktail blend package into a wider brand system across product lines, e-commerce, retail, exhibitions, and social campaigns.
Starting point
An award-winning package identity with strong premium cues.
My scope
Packaging extensions, long-form sales content, retail visuals, exhibitions, and social assets.
Channel shift
From single product presentation to repeated brand moments across online and offline touchpoints.
Recognition
Dieline Gold award-winning identity and packaging work.
My role
From package identity to brand system
The original package gave Luxerose a premium voice. My work helped carry that voice into campaign visuals, social content, and retail communication.
Packaging built for product range
New formats and flavor families needed to stay connected to the original identity while giving each product a clear role in the range.
HoneyMed package
Pink Crystal package
Customized package
Umbrella and scarf extension
Sales content for quick decisions
Long-form pages and social commerce assets turned product features into clearer buying moments for online channels.
Retail and exhibition moments
Exhibition graphics, screen visuals, and retail placements helped the brand show up clearly beyond the package.
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