Case Studies

A closer look at projects where brand systems, product experiences, and launch-ready communication came together.

From Q&A tool to knowledge community — a strategic redesign that improved engagement and contributed to $1M+ funding.

From offline collapse to digital engagement — a crisis-driven pivot that became ASB's highest-performing WeChat campaign.

A China-facing dairy brand system built across campaign, commerce, social, and offline touchpoints.

From 0 to 3.79M in 32 minutes — a rapid visual system built for trust, speed, and social commerce conversion.

Local execution across Fonterra brands, translating global brand systems into packaging, launch, and market-facing assets.

From award-winning packaging to a broader lifestyle brand — extending Luxerose across product lines, commerce, retail, and exhibition touchpoints.