LITTLE UMBRELLA
Brand, packaging, e-commerce, and sales materials for a fast-moving maternal product launch.
My contribution
I built the launch-facing visual system for Little Umbrella, covering brand identity, packaging, sales presentation, website motion, Taobao visuals, and long-form e-commerce content. The work needed to feel trustworthy for a maternal product while staying clear and conversion-focused for online selling.
0 -> Launch
A new maternal product line needed a complete visual system ready for selling channels.
Brand -> Commerce
Brand identity, packaging, sales deck, website motion, Taobao visuals, and e-commerce assets.
3 Days
The initial visual system was built quickly enough to support launch preparation.
$3.79M / 32 min
The product achieved $3.79M sales in the first 32 minutes.
A trust system built at launch speed
The identity and sales materials gave a new product line enough structure to move from concept to selling channels quickly.
Packaging designed for instant recognition
The product system used simple visual coding, warm category cues, and clear range architecture to support fast decision-making.
Commerce assets made for fast sharing
Taobao visuals and long-page assets were split out as selling tools, so the story could move clearly from product benefit to purchase.
Digital moments that extend the launch
Website motion, photography boards, and deck materials helped the product system feel complete across launch conversations.
$3.79M in 32 minutes
The launch system prioritised clarity, speed, and trust.
Design worked as a selling tool, not just a visual wrapper.
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